Elmar Trefz created an interactive telepresence concept for the Azita Fashion store in Frankfurt, Germany. Based on the idea that online visitors from the highly successfull web-store could also explore the real store via the Azita web-site we create the Azita Cruiser experience.

The Azita Cruiser experience allowed online store visitors to drive a real remote controled car which had a wireless web-camera installed inside through the real store space. This allowed visitors to interact and explore the beautyfully designed Azita Fashion store even if they were in Tokyo, L.A. or New York.

Furthermore it even resulted in online visitors interacting with real customers in the store which was an exciting experience for both the real and virtual guests.

An unexpected very positive effect was the sensation real store visitors experienced when they where watching the remote controlled car driving through the store knowing that it was possibly control by a person sitting on the other side of the world.