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    <title>&#13;SEMNON&#13;EXPERIENTIAL INTERACTION DESIGN</title>
    <link>http://www.semnon.net/Semnon/Blog/Blog.html</link>
    <description>Experiential Interaction Design is a fusion of contemporary art, design and technology. The Semnon Blog portraits how this new discipline revolutionizes Experiential Marketing, Exhibit and Event Design.  </description>
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      <title>Origin by UVA for The Creators Project</title>
      <link>http://www.semnon.net/Semnon/Blog/Entries/2011/11/10_Origin_by_UVA_for_The_Creators_Project.html</link>
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      <pubDate>Thu, 10 Nov 2011 12:32:37 +1100</pubDate>
      <description>&lt;a href=&quot;http://www.semnon.net/Semnon/Blog/Entries/2011/11/10_Origin_by_UVA_for_The_Creators_Project_files/20111109_112128_UVA_ORIGIN_1615_slide_slide-1.jpg&quot;&gt;&lt;img src=&quot;http://www.semnon.net/Semnon/Blog/Media/object005_1.jpg&quot; style=&quot;float:left; padding-right:10px; padding-bottom:10px; width:177px; height:103px;&quot;/&gt;&lt;/a&gt;UVA's latest installation, comissioned by The Creators Project, called Origin, is a large-scale responsive LED sculpture (seen at DUMBO in Brooklyn 12 – 23 October). At 10 metres wide and 10 metres high, it’s the largest responsive work they’ve created thus far.&lt;br/&gt;A network of speakers (bass and treble) generates real-time loud ominous sounds from a new original score by Scanner. Visitors will be able to meander inside the structure, immersed in its sights and sounds and influencing these sights and sounds in turn. &lt;br/&gt;Via: &lt;a href=&quot;http://www.computerlove.net/generic/mainitem/38672&quot;&gt;http://www.computerlove.net/generic/mainitem/38672&lt;/a&gt;&lt;br/&gt;For more information please visit: &lt;a href=&quot;http://www.thecreatorsproject.com/en-uk/blog/the-origin-of-iorigini-the-story-behind-uvas-largest-responsive-installation-to-date&quot;&gt;http://www.thecreatorsproject.com&lt;/a&gt;&lt;br/&gt;</description>
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      <title>Fly Me for Red Byll by Multitouch Barcelona</title>
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      <pubDate>Thu, 10 Nov 2011 10:57:40 +1100</pubDate>
      <description>&lt;a href=&quot;http://www.semnon.net/Semnon/Blog/Entries/2011/11/10_Fly_Me_for_Red_Byll_by_Multitouch_Barcelona_files/Screen%20Shot%202011-11-10%20at%2010.56.22%20AM.jpg&quot;&gt;&lt;img src=&quot;http://www.semnon.net/Semnon/Blog/Media/object019_1.jpg&quot; style=&quot;float:left; padding-right:10px; padding-bottom:10px; width:177px; height:103px;&quot;/&gt;&lt;/a&gt;&lt;a href=&quot;http://www.multitouch-barcelona.com/playwithme/flyme&quot;&gt;Fly me&lt;/a&gt;, bold sister of the &lt;a href=&quot;http://www.multitouch-barcelona.com/playwithme/movme/sudala.php&quot;&gt;Mov me&lt;/a&gt; installation, dares to challenge visitors to take their talents to another level. This interactive installation for Red Bull invites all participants to become children again, to recover their innocence and naturalness, to lose the fear to be creative. The piece proposes to convert a trampoline in a tool for creating short visual clips, frame to frame, jump to jump.  Exploring the stopmotion technique from another perspective had never been such an exciting experience. &lt;a href=&quot;http://www.multitouch-barcelona.com/playwithme/flyme&quot;&gt;Fly me&lt;/a&gt; installation is part of the &lt;a href=&quot;http://www.multitouch-barcelona.com/playwithme&quot;&gt;Play with me&lt;/a&gt; project, a series of installations focused on pushing the creativity of the people to the limit, letting them create audiovisual pieces playing with the stopmotion technique.&lt;br/&gt;For more Information please visit: &lt;a href=&quot;http://www.multitouch-barcelona.com/?p=755&quot;&gt;http://www.multitouch-barcelona.com/?p=755&lt;/a&gt;</description>
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      <title>Kinect Prototypes by Seeper for WIRED London</title>
      <link>http://www.semnon.net/Semnon/Blog/Entries/2011/11/3_Kinect_Prototypes_by_Seeper_for_WIRED_London.html</link>
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      <pubDate>Thu, 3 Nov 2011 10:26:09 +1100</pubDate>
      <description>&lt;a href=&quot;http://www.semnon.net/Semnon/Blog/Entries/2011/11/3_Kinect_Prototypes_by_Seeper_for_WIRED_London_files/Screen%20Shot%202011-11-08%20at%203.59.12%20PM.jpg&quot;&gt;&lt;img src=&quot;http://www.semnon.net/Semnon/Blog/Media/object000_2.jpg&quot; style=&quot;float:left; padding-right:10px; padding-bottom:10px; width:177px; height:103px;&quot;/&gt;&lt;/a&gt;A couple of depth camera experiments Seeper built for a WIRED event in London, 2011. A rotatable depth visualisation and a Post Impressionist inspired interactive. Realised with smoothed out texture contours, derived using the co-sine of the depth map.&lt;br/&gt;For more Information please visit: &lt;a href=&quot;http://seeper.com/wired-event/&quot;&gt;http://seeper.com/wired-event/&lt;/a&gt;&lt;br/&gt;</description>
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      <title>Why W+K is not hiring Creative Technologists </title>
      <link>http://www.semnon.net/Semnon/Blog/Entries/2011/10/27_Why_W+K_is_not_hiring_Creative_Technologists.html</link>
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      <pubDate>Thu, 27 Oct 2011 02:17:39 +1100</pubDate>
      <description>&lt;a href=&quot;http://www.semnon.net/Semnon/Blog/Entries/2011/10/27_Why_W+K_is_not_hiring_Creative_Technologists_files/102011programming.jpg&quot;&gt;&lt;img src=&quot;http://www.semnon.net/Semnon/Blog/Media/object001_9.jpg&quot; style=&quot;float:left; padding-right:10px; padding-bottom:10px; width:177px; height:103px;&quot;/&gt;&lt;/a&gt;In the digital, interactive and social media-focused agency world, it’s easy to talk a big game, but for disciplines that require true, deep knowledge of the subject for success, there’s a fine line between “understanding” and “expertise”. Wieden+Kennedy Creative Technology Director Igor Clark explains why ideas aren’t enough, below the jump.&lt;br/&gt;I’ve pretty much had it with the term “Creative Technology”. I’m a “Creative Technology Director” myself, and even I’m over it: already it seems clichéd at best, and at worst, bordering on the meaningless. Here’s why. Not so long ago, the rise and rise of “digital” meant agencies having to come up with increasing amounts of interactive work. They didn’t know how to do it, so their developers got screwed, and the work suffered. Horribly. Few outside the tech teams grasped what was involved in building the software needed for digital campaigns. Crazy deadlines, unrealistic .... &lt;a href=&quot;http://blog.wk.com/2011/10/21/why-we-are-not-hiring-creative-technologists/&quot;&gt;read the whole text at&lt;/a&gt; &lt;a href=&quot;http://blog.wk.com/2011/10/21/why-we-are-not-hiring-creative-technologists/&quot;&gt;http://blog.wk.com/2011/10/21/why-we-are-not-hiring-creative-technologists/&lt;/a&gt;</description>
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      <title>Rien a Cacher Rien a Craindre by UVA for La Gaite</title>
      <link>http://www.semnon.net/Semnon/Blog/Entries/2011/10/21_Rien_a_Cacher_Rien_a_Craindre_by_UVA_for_La_Gaite.html</link>
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      <pubDate>Fri, 21 Oct 2011 12:41:16 +1100</pubDate>
      <description>&lt;a href=&quot;http://www.semnon.net/Semnon/Blog/Entries/2011/10/21_Rien_a_Cacher_Rien_a_Craindre_by_UVA_for_La_Gaite_files/rien-a-cacher-rien-a-craindre-3-1.jpg&quot;&gt;&lt;img src=&quot;http://www.semnon.net/Semnon/Blog/Media/object001_10.jpg&quot; style=&quot;float:left; padding-right:10px; padding-bottom:10px; width:177px; height:103px;&quot;/&gt;&lt;/a&gt;As the first artists in residence at &lt;a href=&quot;http://www.gaite-lyrique.net/en&quot;&gt;la Gaîté lyrique&lt;/a&gt; in Paris, UVA createdRien a Cacher / Rien a Craindre, a series of responsive light and sound installations that together seduced and unsettled visitors in a unique way.&lt;br/&gt;Exploring the unexamined assumption that digital technology is moving us towards utopia, UVA created a visitor experience simultaneously celebrating and critiquing the brave new world of the digital.&lt;br/&gt;For more information please visit: &lt;a href=&quot;http://www.uva.co.uk/work/rien-a-cacher-rien-a-craindre-3#/0&quot;&gt;http://www.uva.co.uk&lt;/a&gt;</description>
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      <title>The Canvas Experiment by Perfect Fools for Converse</title>
      <link>http://www.semnon.net/Semnon/Blog/Entries/2011/10/13_The_Canvas_Experiment_by_Perfect_Fools_for_Converse.html</link>
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      <pubDate>Thu, 13 Oct 2011 12:53:51 +1100</pubDate>
      <description>&lt;a href=&quot;http://www.semnon.net/Semnon/Blog/Entries/2011/10/13_The_Canvas_Experiment_by_Perfect_Fools_for_Converse_files/Screen%20Shot%202011-10-13%20at%2012.48.43%20PM.jpg&quot;&gt;&lt;img src=&quot;http://www.semnon.net/Semnon/Blog/Media/object001_9.jpg&quot; style=&quot;float:left; padding-right:10px; padding-bottom:10px; width:177px; height:103px;&quot;/&gt;&lt;/a&gt;480 Converse All Stars take on a new role in The Canvas Experiment, a new installation created out of Perfect Fools. Each of the shoes is attached to a motor controlled by three synchronized servers, turning them into pixels within a 5.5m x 3.6m high fully-functional digital screen. According to the Perfect Fools blog, Converse is about creating a &amp;quot;world of engaging brand experiences with music, art and events,&amp;quot; so why not make &amp;quot;the shoes themselves the experience?&amp;quot;&lt;br/&gt;For more information please visit: &lt;a href=&quot;http://www.perfectfools.com/2011/06/converse-canvas-celebrates-a-great-first-month/&quot;&gt;http://www.perfectfools.com&lt;/a&gt;</description>
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      <title>Digital Poetry Analog Magic Art+Com on GestaltenTV</title>
      <link>http://www.semnon.net/Semnon/Blog/Entries/2011/10/13_Digital_Poetry_Analog_Magic_Art+Com_on_GestaltenTV.html</link>
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      <pubDate>Thu, 13 Oct 2011 10:01:08 +1100</pubDate>
      <description>&lt;a href=&quot;http://www.semnon.net/Semnon/Blog/Entries/2011/10/13_Digital_Poetry_Analog_Magic_Art+Com_on_GestaltenTV_files/Screen%20Shot%202011-10-13%20at%209.57.44%20AM.jpg&quot;&gt;&lt;img src=&quot;http://www.semnon.net/Semnon/Blog/Media/object001_12.jpg&quot; style=&quot;float:left; padding-right:10px; padding-bottom:10px; width:177px; height:103px;&quot;/&gt;&lt;/a&gt;With its more than 20-year history, the media artists and designers, software developers, media technicians and engineers, communication and product designers, scientists, and project managers at ART+COM continue to play a central role in defining the international forefront of spatial media communication.&lt;br/&gt;Gestalten TV met Head of Design and Chairman Professor Joachim Sauter to learn more about the past, present, and future of the digital (r)evolution which ART+COM helped to set off, shape, and keep alive working for—amongst others—BMW, Esprit, and Deutsche Bank, as well as exhibiting at museums including the Centre Pompidou and the Shanghai Art Museum, along with the Venice Biennale.&lt;br/&gt;For more information please visit: &lt;a href=&quot;http://www.obscuradigital.com/work/detail/f8/&quot;&gt;http://www.obscuradigital.com/work/detail/f8/&lt;/a&gt;</description>
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      <title>Connections by Obscura Digital for Facebook </title>
      <link>http://www.semnon.net/Semnon/Blog/Entries/2011/10/9_Connections_by_Obscura_Digital_for_Facebook.html</link>
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      <pubDate>Sun, 9 Oct 2011 15:37:07 +1100</pubDate>
      <description>&lt;a href=&quot;http://www.semnon.net/Semnon/Blog/Entries/2011/10/9_Connections_by_Obscura_Digital_for_Facebook_files/Screen%20Shot%202011-10-09%20at%203.42.48%20PM.jpg&quot;&gt;&lt;img src=&quot;http://www.semnon.net/Semnon/Blog/Media/object001_13.jpg&quot; style=&quot;float:left; padding-right:10px; padding-bottom:10px; width:177px; height:103px;&quot;/&gt;&lt;/a&gt;&lt;a href=&quot;http://www.obscuradigital.com/work/detail/f8/&quot;&gt;Connections for Facebook&lt;/a&gt; [obscuradigital.com] developed by &lt;a href=&quot;http://www.obscuradigital.com/&quot;&gt;Obscura Digital&lt;/a&gt; was a physical installation demonstrated during &lt;a href=&quot;https://f8.facebook.com/&quot;&gt;F8&lt;/a&gt;, Facebook's developer's conference.&lt;br/&gt;Conference attendees were identified through their RFID-enabled event badge, so the projected visualization could access their Facebook profiles. The radial bar graphs surrounding an attendee was dynamically constructed from that person's complete graph data. Each blue bar represents a friends, a green bar maps to an interest, and the other colors represent various types of interests, such as books, movies, music, sports teams, arts, and so on. The connecting lines between people represent the shared connections, so that their relative density indicates the level of connectedness.&lt;br/&gt;For more information please visit: &lt;a href=&quot;http://www.obscuradigital.com/work/detail/f8/&quot;&gt;http://www.obscuradigital.com/work/detail/f8/&lt;/a&gt;&lt;br/&gt;Via &lt;a href=&quot;http://infosthetics.com/archives/2011/10/revealing_the_facebook_social_graph_in_physical_reality.html&quot;&gt;http://infosthetics.com &lt;/a&gt;</description>
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      <title>Chanel Graffiti by Tangible Interaction for Chanel</title>
      <link>http://www.semnon.net/Semnon/Blog/Entries/2011/8/15_Chanel_Graffiti_by_Tangible_Interaction_for_Chanel.html</link>
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      <pubDate>Mon, 15 Aug 2011 17:31:28 +1000</pubDate>
      <description>&lt;a href=&quot;http://www.semnon.net/Semnon/Blog/Entries/2011/8/15_Chanel_Graffiti_by_Tangible_Interaction_for_Chanel_files/4977691003_54d87c10c6.jpg&quot;&gt;&lt;img src=&quot;http://www.semnon.net/Semnon/Blog/Media/object001_14.jpg&quot; style=&quot;float:left; padding-right:10px; padding-bottom:10px; width:177px; height:103px;&quot;/&gt;&lt;/a&gt;Tangible Interaction worked with Apologue Studio on the reopening of the new CHANEL Soho store in New York. They provided a custom graffiti wall installation to allow the public to tag the walls of the store. The night was packed with actors and models as well as CHANEL fans, staff and designers, including Karl Lagerfeld. Tangible Interaction created two custom 20 foot walls that run on both Wooster and Spring street in Soho. The walls were used by the guests on the night of the opening and during the day for fashion night out. The tags were captured during the night and played for days after.&lt;br/&gt;For more information please visit: &lt;a href=&quot;http://www.tangibleinteraction.com/gallery/chanel_new_york_soho_reopens_graffiti&quot;&gt;tangibleinteraction.com&lt;/a&gt;</description>
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      <title>MÖBIUS by ENESS for City of Melbourne</title>
      <link>http://www.semnon.net/Semnon/Blog/Entries/2011/8/15_M%C3%96BIUS_by_ENESS_for_City_of_Melbourne.html</link>
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      <pubDate>Mon, 15 Aug 2011 17:09:37 +1000</pubDate>
      <description>&lt;a href=&quot;http://www.semnon.net/Semnon/Blog/Entries/2011/8/15_M%C3%96BIUS_by_ENESS_for_City_of_Melbourne_files/mobuis-2.jpg&quot;&gt;&lt;img src=&quot;http://www.semnon.net/Semnon/Blog/Media/object001_3.jpg&quot; style=&quot;float:left; padding-right:10px; padding-bottom:10px; width:177px; height:103px;&quot;/&gt;&lt;/a&gt;Created by environmental design group &lt;a href=&quot;http://www.eness.com/&quot;&gt;ENESS&lt;/a&gt;, MÖBIUS is a sculpture comissioned by the city of Melbourne that was photographed and animated over two weeks in May 2011. The piece consists of 21 green triangles that can be configured into several cyclical patterns creating the optical illusion of motion. This is a really fantastic example of public artwork, as the individuals who interact with the space inevitably become part of the art itself. &lt;br/&gt;For more information please visit: &lt;a href=&quot;http://thisiscolossal.com/2011/08/mobius-a-stop-motion-sculpture/?utm_source=twitterfeed&amp;utm_medium=twitter&quot;&gt;thisiscolossal.com&lt;/a&gt;</description>
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      <title>Chase no Face by Zach Liebermann for Bell</title>
      <link>http://www.semnon.net/Semnon/Blog/Entries/2011/8/15_Chase_no_Face_by_Zach_Liebermann_for_Bell.html</link>
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      <pubDate>Mon, 15 Aug 2011 09:46:44 +1000</pubDate>
      <description>&lt;a href=&quot;http://www.semnon.net/Semnon/Blog/Entries/2011/8/15_Chase_no_Face_by_Zach_Liebermann_for_Bell_files/Screen%20Shot%202011-08-15%20at%209.46.07%20AM.jpg&quot;&gt;&lt;img src=&quot;http://www.semnon.net/Semnon/Blog/Media/object030_1.jpg&quot; style=&quot;float:left; padding-right:10px; padding-bottom:10px; width:176px; height:103px;&quot;/&gt;&lt;/a&gt;BELL’s music video “Chase No Face” uses facial recognition to transform singer Olga Bell into a canvas for colored light. Facetracker software analyzed Bell’s facial expressions and, using a hacked Xbox Kinect combined with an LED projector, cast an array of synchronized light patterns onto her face. Bell’s example should establish itself well past the media art scene.&lt;br/&gt;View the making of at: &lt;a href=&quot;http://www.vimeo.com/26704695&quot;&gt;vimeo.com/26704695&lt;/a&gt;</description>
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      <title>Amon Tobin ISAM Live Show</title>
      <link>http://www.semnon.net/Semnon/Blog/Entries/2011/8/15_Amon_Tobin_ISAM_Live_Show.html</link>
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      <pubDate>Mon, 15 Aug 2011 09:31:48 +1000</pubDate>
      <description>&lt;a href=&quot;http://www.semnon.net/Semnon/Blog/Entries/2011/8/15_Amon_Tobin_ISAM_Live_Show_files/Screen%20Shot%202011-08-15%20at%209.31.01%20AM.jpg&quot;&gt;&lt;img src=&quot;http://www.semnon.net/Semnon/Blog/Media/object001_2.jpg&quot; style=&quot;float:left; padding-right:10px; padding-bottom:10px; width:177px; height:103px;&quot;/&gt;&lt;/a&gt;This is &lt;a href=&quot;http://www.amontobin.com/&quot;&gt;Amon Tobin's&lt;/a&gt; all new, highly ambitious, breathtaking 'ISAM' live show. Tobin will be stepping away from previous DJ centric performances, and instead will be providing a large scale live audio/visual experience to select cities around the world. In Tobin’s concept, large-scale 3D visuals move and morph across a stage set in real-time response to his audio stylings, creating a “visual score” that complements the sounds on stage. Designed in conjunction with Blasthaus, VSquared Labs, Vita Motus Design, Leviathan and others.&lt;br/&gt;For more information please visit: &lt;a href=&quot;http://www.amontobin.com/&quot;&gt;AmonTobin.com&lt;/a&gt;</description>
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      <title>Never Enough Grass by Lightwell for National Museum</title>
      <link>http://www.semnon.net/Semnon/Blog/Entries/2011/7/22_Never_Enough_Grass_by_Lightwell_for_National_Museum.html</link>
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      <pubDate>Fri, 22 Jul 2011 21:32:11 +1000</pubDate>
      <description>&lt;a href=&quot;http://www.semnon.net/Semnon/Blog/Entries/2011/7/22_Never_Enough_Grass_by_Lightwell_for_National_Museum_files/Screen%20Shot%202011-07-22%20at%201.26.42%20PM.jpg&quot;&gt;&lt;img src=&quot;http://www.semnon.net/Semnon/Blog/Media/object001_1.jpg&quot; style=&quot;float:left; padding-right:10px; padding-bottom:10px; width:177px; height:103px;&quot;/&gt;&lt;/a&gt;Never Enough Grass is a feature rich multi-touch interactive, developed specifically for visitors to the Landmarks gallery at the National Museum of Australia.  Visitors navigate through a highly animated interface to explore a diverse range of content and stories from locations that have played a key part in the development and expansion of the Australian pastoral industry.&lt;br/&gt;For more information please visit: &lt;a href=&quot;http://lightwell.com.au/&quot;&gt;Lightwell.com.au&lt;/a&gt;</description>
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      <title>PERSPECTIVE LYRIQUE by 1024 for Fete des Lumieres</title>
      <link>http://www.semnon.net/Semnon/Blog/Entries/2011/7/12_PERSPECTIVE_LYRIQUE_by_1024_for_Fete_des_Lumieres.html</link>
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      <pubDate>Tue, 12 Jul 2011 23:27:52 +1000</pubDate>
      <description>&lt;a href=&quot;http://www.semnon.net/Semnon/Blog/Entries/2011/7/12_PERSPECTIVE_LYRIQUE_by_1024_for_Fete_des_Lumieres_files/Screen%20shot%202011-07-12%20at%203.35.10%20PM.jpg&quot;&gt;&lt;img src=&quot;http://www.semnon.net/Semnon/Blog/Media/object000_1.jpg&quot; style=&quot;float:left; padding-right:10px; padding-bottom:10px; width:177px; height:103px;&quot;/&gt;&lt;/a&gt;An interactive projection mapping project by 1024 Architecture for the Fete des Lumieres in Lyon - France. Projected on the facade of former Lyrical theater the &amp;quot;Celestins&amp;quot;.&lt;br/&gt;The building deformations and figures were controlled by the audience, using a microphone and an audio analysis algorythm.&lt;br/&gt;For more information please visit: &lt;a href=&quot;http://1024architecture.net/&quot;&gt;1024architecture.net&lt;/a&gt;</description>
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      <title>Mill Touch by The Mill NYC</title>
      <link>http://www.semnon.net/Semnon/Blog/Entries/2011/6/27_Mill_Touch_by_The_Mill_NYC.html</link>
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      <pubDate>Mon, 27 Jun 2011 23:33:05 +1000</pubDate>
      <description>&lt;a href=&quot;http://www.semnon.net/Semnon/Blog/Entries/2011/6/27_Mill_Touch_by_The_Mill_NYC_files/ImageGen.ashx.jpg&quot;&gt;&lt;img src=&quot;http://www.semnon.net/Semnon/Blog/Media/object024_1.jpg&quot; style=&quot;float:left; padding-right:10px; padding-bottom:10px; width:177px; height:103px;&quot;/&gt;&lt;/a&gt;Remember the giant, interactive touch screen that detective John Anderton used to fight pre-crime in the movie, Minority Report? Remember how crazy and far-fetched that concept seemed at the time? And that was only 2002! Fast forward to present-day, and you will find the new Mill Touch at the center of The Mill New York office. Executed from concept to launch in-house by the NY Digital team, it is a rear projected, 5’x 3’ interactive touch screen panel made entirely of switchable glass.&lt;br/&gt;For more information please visit: &lt;a href=&quot;http://www.themill.com/work/the-mill/mill-touch.aspx&quot;&gt;http://www.themill.com&lt;/a&gt; </description>
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      <title>Spinifex at the MCA for VIVID Sydney 2011</title>
      <link>http://www.semnon.net/Semnon/Blog/Entries/2011/6/8_Spinifex_at_the_MCA_for_VIVID_Sydney_2011.html</link>
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      <pubDate>Wed, 8 Jun 2011 23:09:11 +1000</pubDate>
      <description>&lt;a href=&quot;http://www.semnon.net/Semnon/Blog/Entries/2011/6/8_Spinifex_at_the_MCA_for_VIVID_Sydney_2011_files/Screen%20shot%202011-06-08%20at%203.10.35%20PM.jpg&quot;&gt;&lt;img src=&quot;http://www.semnon.net/Semnon/Blog/Media/object023_1.jpg&quot; style=&quot;float:left; padding-right:10px; padding-bottom:10px; width:177px; height:103px;&quot;/&gt;&lt;/a&gt;The Museum of Contemporary Art (MCA) was turned into an interactive creative canvas for Vivid Sydney, May 2011. Rene Christen from &lt;a href=&quot;http://www.spinifexgroup.com/&quot;&gt;Spinifex&lt;/a&gt;  created an engaging  interactive projection, mapped onto the front facade of the iconic MCA building in the Rocks, Sydney.&lt;br/&gt;Participants of the VIVID festival used colours and gestures to ‘spray paint’ the building. The interaction is simple: movement creates paint. Different aspects of the motion: size, speed, acceleration, curvature all have an effect on the outcome: strokes, splashes, drips, spirals; and is left up to the users to play and discover.&lt;br/&gt;&lt;a href=&quot;http://backstage.spinifexgroup.com/vivid-mca-setup/&quot;&gt;Click here&lt;/a&gt; for the Backstage story. </description>
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      <title>SUPERBIEN Lightning the Sails at VIVID Sydney 2011</title>
      <link>http://www.semnon.net/Semnon/Blog/Entries/2011/6/8_SUPERBIEN_Lightning_the_Sails_at_VIVID_Sydney_2011.html</link>
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      <pubDate>Wed, 8 Jun 2011 20:41:04 +1000</pubDate>
      <description>&lt;a href=&quot;http://www.semnon.net/Semnon/Blog/Entries/2011/6/8_SUPERBIEN_Lightning_the_Sails_at_VIVID_Sydney_2011_files/Screen%20shot%202011-06-08%20at%2012.37.06%20PM.jpg&quot;&gt;&lt;img src=&quot;http://www.semnon.net/Semnon/Blog/Media/object022_1.jpg&quot; style=&quot;float:left; padding-right:10px; padding-bottom:10px; width:177px; height:103px;&quot;/&gt;&lt;/a&gt;Commissioned by 2011 VIVID SYDNEY curator Stephen Pavlovic to light the facade of the Opera House for this year's festival of light, music and ideas, French artistic projection duo Thomas Chossan and Alex Mestrot of SUPERBIEN created 3D imagery featuring colourful interpretations of sea life which are currently being projected onto the sails of the Sydney Opera House by Sydney based projection company The Electric Canvas.&lt;br/&gt;In it's third year, Vivid Sydney colours the city with creativity and inspiration, featuring breathtaking immersive light projections on the iconic Sydney Opera House sails.&lt;br/&gt;Via: &lt;a href=&quot;http://vimeo.com/24468631&quot;&gt;http://vimeo.com/24468631&lt;/a&gt;&lt;br/&gt;For more information please visit: &lt;a href=&quot;http://www.superbien.fr/&quot;&gt;http://www.superbien.fr&lt;/a&gt; </description>
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